IntroductionBeing constantly connected on social media is a “way of being” among adolescents. However, social media use can become “problematic” for some users and only a few studies have explored the concurrent contribution of social context and emotion regulation to problematic social media use. The current study aimed to test: (i) the influence of friends (i.e., their social media use and group norms about social media use); and (ii) the effects of difficulties in emotion regulation and so-called “e-motions” on adolescents’ problematic social media use.MethodsA cross-sectional study was conducted in Italian secondary schools. An online questionnaire was administered to 761 adolescents (44.5% females; Mage = 15.49 years; SDage = 1.03).ResultsPath analysis showed that social norms were directly associated with problematic social media use and friends’ social media use was associated with the frequency of social media use, which, in turn, was associated with problematic use. Difficulties in emotion regulation were directly and indirectly linked to problematic social media use via frequency of use and facilitating use of e-motions.ConclusionsThese findings provide support for the importance of both peer influence and emotion regulation in this context. Social norms and emotion regulation should be considered in prevention programs addressing problematic social media use in adolescents.