The Creativity Hoax
by Morgan George Nelligan Pariece
Anthem Press
We often hear that creativity is the key to economic regeneration in the west, yet those who pursue creative skills/ambitions typically experience low incomes and poor career prospects. ‘The Creativity Hoax’ argues that the ‘call to creativity’ is designed to make workers more labile, agile and mobile, ready to shelve their ambitions and transfer their skills towards the opportunities the labour market produces.